Digital Marketing / Online / Online Marketing are among the most used terms of the profession today. However, it is sadly just a lot of jargon for most of individuals who hear it and then use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business participant? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing is simply marketing of your merchandise onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is the software. That is what Online marketing was. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing can be a wider concept along with social media marketing in the sense that, all social media platforms are available digitally i.e. over the internet. However, there are other platforms that get into digital marketing other than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings their search results on search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it assists stand out one of several sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that possess a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple cases. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy within so as to keep reminding them regarding their visit to your website.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for an incredible digital / Promoting experience, a campaign needs to be developed using all of the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771